Radiant Online Presence
Radiant Online Presence
Radiant Online Presence
Since 2019, I’ve been managing PNYBEAUTY's Instagram page. PNYBEAUTY is a California-based Beauty Online Store that sells Filipino beauty products worldwide.
When I met my client they were still starting their business, and they didn't have their own marketing strategy especially on their social media presence
Since 2019, I’ve been managing PNYBEAUTY's Instagram page. PNYBEAUTY is a California-based Beauty Online Store that sells Filipino beauty products worldwide.
When I met my client they were still starting their business, and they didn't have their own marketing strategy especially on their social media presence
Since 2019, I’ve been managing PNYBEAUTY's Instagram page. PNYBEAUTY is a California-based Beauty Online Store that sells Filipino beauty products worldwide.
When I met my client they were still starting their business, and they didn't have their own marketing strategy especially on their social media presence
PNYBEAUTY's Branding
PNYBEAUTY's Branding
PNYBEAUTY's Branding
The client's vision is to create a profound sense of home, echoing the warmth of the Philippines, and providing an exclusive gateway to Filipino beauty products for those residing away from their homeland. In pursuit of this, the brand is dedicated to cultivating an atmosphere that is not only homey and comforting but also approachable, exuding a blend of chic elegance, daintiness, and a touch of minimalism.
The client's vision is to create a profound sense of home, echoing the warmth of the Philippines, and providing an exclusive gateway to Filipino beauty products for those residing away from their homeland. In pursuit of this, the brand is dedicated to cultivating an atmosphere that is not only homey and comforting but also approachable, exuding a blend of chic elegance, daintiness, and a touch of minimalism.
The client's vision is to create a profound sense of home, echoing the warmth of the Philippines, and providing an exclusive gateway to Filipino beauty products for those residing away from their homeland. In pursuit of this, the brand is dedicated to cultivating an atmosphere that is not only homey and comforting but also approachable, exuding a blend of chic elegance, daintiness, and a touch of minimalism.
A sample banner for the website.
A sample banner for the website.
A sample banner for the website.
The Challenge
The Challenge
Facing the situation of being the products in California, without the ability to produce original content for the products, my approach centers on leveraging content from both the brands and user-generated sources. It's essential to clarify that this isn't a mere reposting tactic; rather, I engage in careful curation, seamlessly blending these elements while incorporating the distinctive branding of PNYBEAUTY.
Facing the situation of being the products in California, without the ability to produce original content for the products, my approach centers on leveraging content from both the brands and user-generated sources. It's essential to clarify that this isn't a mere reposting tactic; rather, I engage in careful curation, seamlessly blending these elements while incorporating the distinctive branding of PNYBEAUTY.
Facing the situation of being the products in California, without the ability to produce original content for the products, my approach centers on leveraging content from both the brands and user-generated sources. It's essential to clarify that this isn't a mere reposting tactic; rather, I engage in careful curation, seamlessly blending these elements while incorporating the distinctive branding of PNYBEAUTY.
This includes a wide range of creative endeavors, from crafting compelling promotional materials to curating thought-provoking quotes and developing visually appealing infographics. By diversifying the content creation process, I aim to maintain an engaging and distinctive online presence for PNYBEAUTY, resonating with its branding while overcoming the geographical constraints.
This includes a wide range of creative endeavors, from crafting compelling promotional materials to curating thought-provoking quotes and developing visually appealing infographics. By diversifying the content creation process, I aim to maintain an engaging and distinctive online presence for PNYBEAUTY, resonating with its branding while overcoming the geographical constraints.
This includes a wide range of creative endeavors, from crafting compelling promotional materials to curating thought-provoking quotes and developing visually appealing infographics. By diversifying the content creation process, I aim to maintain an engaging and distinctive online presence for PNYBEAUTY, resonating with its branding while overcoming the geographical constraints.
Educational Carousel
Educational Carousel
Informational
Carousel
I also incorporate educational carousels that provide in-depth insights into the diverse range of products available in the store. These carousels serve as an informative journey, offering customers a comprehensive understanding of each product's features, benefits, and usage.
I also incorporate educational carousels that provide in-depth insights into the diverse range of products available in the store.
These carousels serve as an informative journey, offering customers a comprehensive understanding of each product's features, benefits, and usage.
I also incorporate educational carousels that provide in-depth insights into the diverse range of products available in the store.
These carousels serve as an informative journey, offering customers a comprehensive understanding of each product's features, benefits, and usage.
Animated Stories
Animated Stories
For the Instagram Stories, I create dynamic animated videos, crafted specifically for giveaways, announcements, and promotions. These videos are designed to capture attention, adding an engaging and visually appealing touch to special events and promotional activities.
For the Instagram Stories, I create dynamic animated videos, crafted specifically for giveaways, announcements, and promotions.
These videos are designed to capture attention, adding an engaging and visually appealing touch to special events and promotional activities.
Animated Stories
For the Instagram Stories, I create dynamic animated videos, crafted specifically for giveaways, announcements, and promotions.
These videos are designed to capture attention, adding an engaging and visually appealing touch to special events and promotional activities.
Reels Modification
Reels Modification
I consistently prioritize the integration of PNYBEAUTY's distinctive branding into every Instagram reel. This involves thoughtfully incorporating elements like compelling titles, engaging calls to action, and ensuring the tone of the caption resonates seamlessly with the brand. It's not just about content; it's about creating a captivating and cohesive experience that aligns with the essence of PNYBEAUTY.
I consistently prioritize the integration of PNYBEAUTY's distinctive branding into every Instagram reel. This involves thoughtfully incorporating elements like compelling titles, engaging calls to action, and ensuring the tone of the caption resonates seamlessly with the brand. It's not just about content; it's about creating a captivating and cohesive experience that aligns with the essence of PNYBEAUTY.
Website Banners
Website Banners
Aside from managing and creating social media content for PNYBEAUTY. I am also in charge of crafting the visual narrative on their website. This involves the artful design of banners and the meticulous editing of product photos.
Aside from managing and creating social media content for PNYBEAUTY. I am also in charge of crafting the visual narrative on their website. This involves the artful design of banners and the meticulous editing of product photos.
Aside from managing and creating social media content for PNYBEAUTY. I am also in charge of crafting the visual narrative on their website. This involves the artful design of banners and the meticulous editing of product photos.
